Hi, I’m Kelly

I am a visual designer with a focus on branding, layout, illustration and surface pattern design for print and digital. I enjoy learning about my clients, taking that knowledge into the studio, and begin researching colors and designs to match their personalities. I enjoy bringing an individual's story and personality alive through their brand and public presence. I embrace every project as an opportunity for creative problem-solving bringing my ideas to life with a style that speaks to the project's uniqueness.

Bad Melon?? It all started when…

Bad Melon Creative took root during a bike ride over the Altamont Pass in Northern California. During one of the most challenging climbs to the top, it was here that I saw a melon rotting in a ditch. This melon was just the distraction I needed to keep my mind busy while I continued the forward momentum to the top. A climb that, in the past, my mind and body gave up on too early. I had never been able to complete the ride to the top, until this day. With each pedal stroke and my mind preoccupied with the rotting melon, I eventually reached the top. It was here, on this day, on the side of a mountain top, Bad Melon was born. Bad Melon is a metaphor for never giving up, and always believing in yourself and everything you do. One pedal stroke at a time, anything is possible.

Home-based in Northern California, I brought Bad Melon Creative, a small design studio, to life. Tucked into my bag of tricks is a broad scope of design knowledge from layout, color theory, branding, and illustration to printmaking and craft.

My skills have been honed through decades of experience including, but not limited to, being part of an on-site design team for multiple businesses & corporations, self-taught explorations, and the school of Graphic Design at the Academy of Art in San Francisco, CA. When I am not in my studio, I enjoy cycling, mountain biking, bocce and have a passion for the outdoors.

I am currently available for freelance projects. What’s your story? Let’s build something great together!